HI.
My name is Henrieke Ibing.
I’m a photographer. A dreamer. An artist at heart. A lover of boardsports. I’m based in Innsbruck, Austria and I love to travel. Most photos I take are focused on people. On who they are. On what they do. I like to tell stories and inspire.
Sounds like a match? Say Hi.
As an action sports photographer based in Innsbruck, I create work at the intersection of movement, emotion, and visual storytelling. After several years in brand marketing for companies such as Nike and Blue Tomato, I turned my full focus to photography, studying at the Fotoakademie Graz and completing the online photojournalism program at the New York Institute of Photography.
​
Rooted in snowboarding, skateboarding, and surfing, my work is shaped by lived experience within these environments. With every project, I aim to create images that carry meaning and authenticity. I’m constantly pushing creative boundaries to produce imagery that resonates with audiences and elevates brands. I am particularly drawn to projects that give visibility to women in action sports.
​
My work ranges from international brand campaigns to editorial storytelling and world-class sporting events. My clients include brands such as Swatch, Arc’teryx, and Burton. I have photographed editorials for Der Spiegel and Method Magazine, and covered events such as The Nines, Laax Open, and the opening of the European Capital of Culture Bad Ischl Salzkammergut 2024.
​
Alongside commissioned work, personal projects form an essential part of my practice. In these works, I approach photography in a more intuitive and experimental way, focusing on atmosphere, harmony, and emotional depth. In 2025, my work was featured in a solo exhibition at Kater Noster, and selected pieces were shown in January 2026 at the Cologne art show Im Rahmen Der Kunst.